Down: The Dating App Taking the Shame Out of Getting Down

TL;DR: Whether you are searching for a safe destination to big date or a private destination to connect, Down could be the number 1 application to make to, specifically if you’re a woman. With 2 million consumers and 50 per cent of suits fulfilling IRL, getting a night out together or getting down hasn’t ever been simpler or more fun. 

Gender frequently is a taboo topic, specifically if you’re looking because of it. However, internet dating can often be in the same manner taboo.

How will you be designed to only turn out and say all you want is a cougar sex hookup without feeling accountable? You will do it through Down software.

Or just how are you presently supposed to start yourself around internet dating in case you are not comfortable using atmosphere? Once more, you do it through Down software.

Down is considered the most safe and private solution to state what you would like (and acquire what you would like) – no embarrassment or worry!

Simple tips to “Get Down” or “Get Date”

from raising stress with all the online dating marketplace, Colin Hodge cofounded Down (previously known as Bang with Friends) in January 2013 for visitors to clearly, and in private, condition whateverare looking for without embarrassment.

Members, whoever average age brackets between 18 and 35, sign in through myspace, and Down makes use of their friends, buddies of friends alongside connections to create suits.

For some thing a tad bit more severe, users can pick to “Get Date,” however if they want one thing more casual, chances are they can decide “Get Down.'”

Maintaining the private theme, regardless a person picks, the person on the other side conclusion cannot see who they are until additionally they decide to get a romantic date or get down.

Unlike the majority of internet dating sites, users don’t need to fill in an extended profile with brilliant anecdotes, and engagement is completely key unless the members opted for normally.

Customers are given a Bangability score, which Hodge stated is a “secret formula” based on how people have actually viewed all of them and just how lots of people are contemplating conference for either a night out together and for obtaining down.

Down, you’ll find on apple’s ios and Android os, is introducing a unique element labeled as “Daily Picks,” where people get the 10 most useful suits of the day versus needing to swipe through hundreds, if you don’t thousands, of individuals to find a match.

“it is simply an easy way of swallowing into the software, spending 30 seconds following happening along with your day – make sure you get that time set up the week and feel like it isn’t really an overwhelming procedure, but it’s a thing that just meets into the life,” Hodge mentioned.

Maybe not another sketchy hookup app

So just what keeps Down from being grouped with spammy hookup programs? Honesty.

Down got that which was lacking through the marketplace (a dating internet site that’s not scammy or appearing to be too great) and developed a manner for individuals to get in touch in a manner that they are aware is actually going for what they want rather than throwing away their unique time.

“we are so accustomed to people type of sugar-coating the matchmaking scene,” Hodge mentioned. “We planned to offer people a more sincere solution to relate genuinely to both and make sure we’re not, frankly, bullshitting them,” he mentioned.

This honesty is also reflected in Down’s individual base.

Per Hodge, the company took the social method to getting traction, utilizing word of mouth to spread the news regarding web site, which has led to a far more real item and clients.

“which is stored the grade of all of our website greater. Additionally, it is kept the percentage men and women coordinated and taking place a night out together higher,” the guy mentioned.

Another fun fact: it is mostly women who are looking to get down.

Hodge said 75 per cent of women choose to get down when compared with 65 percent of men, citing security as the cause.

“Frankly it really is a much safer planet than satisfying complete complete strangers,” the guy said. “We would like to provide females the capacity to be the same component when you look at the courting process also to experience the independence to decide on whatever objective they desire.”

a modern-day secret admirer

The response from consumers was overwhelmingly grateful. Hodge stated men and women are excited to own somewhere in which they can say what they need free from view, and Down is actually pleased to provide in their mind.

“People are achieving this anyhow offline, so we may as well let them have the technology to do it in an easy method,” the guy said. “We understood, especially for the younger generation, there was actually a need to bring matchmaking to the modern era and work out it lots simpler.”

Hodge encourages people to anonymously invite pals they want to get all the way down with through the web site. And you also thought it – the individual you receive will not know it’s you until they sign up.

“We want individuals to receive their friends in a key means through application, and that I believe raises every person’s likelihood of achievements,” the guy said. “its a modern-day key admirer notice possible deliver your pals via text message.”